Proudly Salvationist: Celebrating Our Core Values and Mission

This year, we are excited to launch the ‘Proudly Salvationist’ campaign, a heartfelt initiative that celebrates and promotes the core values, rich history, and vital mission of The Salvation Army. We invite you, our loyal and valued supporters, to join us in this campaign and make a difference.

The Salvation Army is dedicated to saving souls, growing saints, and serving suffering humanity. These core values drive our efforts and inspire us to bring goodness into the world. Your acts of service and kindness are a testament to these values, emphasizing the importance of compassion, faith, and community service.

Every donation you make, every act of kindness you perform, and every moment of generosity you share helps someone in need. You are making a positive difference in the lives of those who are suffering, and for that, we thank you. Your support cements the core values of The Salvation Army and brings hope and help to those who need it most.

We also invite you to be part of our Territorial Theme Reminder, ‘Growing Side by Side’. This theme fosters a sense of unity and collective growth, which are vital to our communities and our country as we move forward. Together, we can achieve great things and make a lasting impact.

We look forward to sharing the fruits of the ‘Proudly Salvationist’ campaign and ‘Growing Side by Side’ theme with you throughout the future months of 2025. Your participation and support are crucial to our mission, and we are grateful for your continued dedication.

Let’s celebrate our core values, embrace our mission, and work together to make a positive difference in the world. Thank you for being a part of The Salvation Army’s journey.

Major Thataetsile Semeno

Territorial Communications Secretary

The Salvation Army, Southern Africa Territory